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Hyperice Inc. and the San Francisco Shock Partner to Bring Athlete Performance Technology to Esports

1195 Days ago

The partnership marks the first-ever fully integrated Team Athlete Performance Partnership for Esports

IRVINE, Calif., Feb. 12, 2019 (GLOBE NEWSWIRE) -- Hyperice Inc., a leading performance technology company, known for its recovery and mobility devices, today announces a partnership with the Overwatch League’s San Francisco Shock to deliver cutting-edge recovery devices and methodology. The San Francisco Shock are owned and operated by power house esports organization NRG Esports. Through this first-of-its-kind esports partnership, the Shock and Hyperice seek to advance team-wide health and wellness initiatives, incorporating products and protocols used by elite athletes worldwide.

Esports athletes are known to game for more than 60 hours a week, resulting in muscle soreness and strains throughout the body. These physical demands have led to injuries and ailments, often leaving athletes considering early retirement as early as age 22. In an effort to enhance playing conditions, and to improve performance and career longevity for their athletes, the Shock is taking a forward-thinking approach by making health and wellness a top priority. Backed by a team of former traditional sports executives and professional athletes, the Shock has a history of using Hyperice’s products organically, in the professional sports setting and recognizes the benefits these devices offer athletes.

“Our athletes are the lifeblood of this organization and we are relentless in our efforts to maintain and improve the health, wellness and career longevity for each and every athlete,” said Brett Lautenbach, President of NRG Esports. “Hyperice has a well-known leadership position in traditional sports recovery and we are excited to bring the technology and know-how into the world of esports, starting first with the San Francisco Shock.”

Hyperice’s athlete performance program for esports is specifically designed to improve athlete performance and general recovery through vibration therapy to help relieve pain, increase mobility and speed up the post-game recovery process. Hyperice is widely known for award-winning vibrating fitness devices utilized in all professional sports and has seen an exceptional increase in demand from gamers all across the globe who seek to improve recovery and mobility. Hyperice recently made national headlines with the announcement of its partnership with popular athlete and gamer JuJu Smith-Schuster, which was designed to educate the esports community about the benefits of recovery technology.

“As the esports landscape becomes more and more competitive, so will the need for products that can help improve performance, health and career longevity,” said Jim Huether, CEO of Hyperice. “The teams and organizations that put an emphasis on athlete health will most likely be the ones performing at the highest levels, for longer periods of time. The NRG leadership team is deeply connected to traditional sports, and because of this, they have seen the tremendous impact health technology can have on performance. We are excited to partner with the San Francisco Shock, and help to create a meaningful, competitive advantage.”

The announcement comes in advance of the start of the San Francisco Shock’s Overwatch league season, which commences on February 15, 2019.

See how the SF Shock Team has integrated Hyperice into their 2019 season: https://youtu.be/tUuerWbhov4

About NRG
NRG Esports is one of the globe’s leading esports organizations and participates in some of the most high profile esports titles. Founded by former Vice President of Apple and co-owner of the Sacramento Kings, Andy Miller, NRG is led by a roundtable of expertise in the traditional sports and tech industries, with such investment from the likes of Shaquille O’Neal, Tiesto, Jennifer Lopez and Alex Rodriguez. NRG’s Overwatch League Team, the “San Francisco Shock” is a participate in the industry leading geo-located franchised league.

About Hyperice:
Hyperice is a global recovery and movement enhancement technology company, founded by Anthony Katz, specializing in portable high-performance sports medicine and orthopedic devices that provide preventative treatment, accelerate injury recovery, and enhance muscle and joint performance. Hyperice's groundbreaking technology is setting the standard and is being used by the world's most elite athletes in professional and collegiate training rooms and in rehabilitation facilities globally.

Media Contact
Regan Austin
Uproar PR for Hyperice
312-878-4575 x243

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