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IRVINE, CA --(Marketwired - February 23, 2016) - Steve West, CEO of Project Insight, cloud project and portfolio management software, will present at The Software & Information Industry Association (SIIA) conference on Deciphering Customer Success today, February 23, 2016 at the University of California at Irvine (UCI). West will present "How Do You Stay in Touch with 1,000 People?" at the event.
The software industry is constantly shifting and changing. Now with cloud or online software-as-a-service solutions, the consumer may purchase a subscription and start using the software immediately without needing to install anything on their personal computer. The SaaS model means that software companies now earn recurring revenue on an annual basis, making customer retention the key for software organizations to grow exponentially.
West will inform the audience about specific technologies and techniques for communicating to 1000s of customers. As Project Insight was one of the first truly multi-tenant project management software applications, as it was released in 2001, West has over 13 years of experience to draw on for this discussion.
The Software & Information Industry Association is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age.
About Project Insight
Project Insight project and portfolio management software is focused on helping mid-market companies and medium sized organizations centralize projects, balance resources, collaborate on project assets, enter time/expenses, track budgets and view real-time reports. Project Insight is used by IT, professional services, product development and advertising teams worldwide. Project Insight is offered in both cloud and on premise editions and is compliant with the PMBOK® Guide. To learn more, visit www.projectinsight.net or follow us on Twitter @ProjectInsight using #projectmanagementsoftware.
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